Every website owner likes free, organic traffic to their website and what better way than to adopt SEO. But the internet is a crowded place with way too many websites and it is quite a challenge for newcomers to compete against the established ones.
In order to make it possible and achieve the ranking for your website, it is imperative to build and adopt SEO strategies and techniques whilst closely following the changes that Google makes.
Talking about SEO strategies, this is one of the frequently searched topics on SEO in Google and the amount of information available is quite overwhelming, to be honest.
The strategies shared on the internet, in most of the circumstances are mostly repetitive and obvious. As a website owner, it is quite crucial for you to pick the most suitable strategy for you to embrace and make the best use of them.
On that note, it is good to remember that SEO is not a one-time process rather it is an ongoing one. Every single page of your website has its own SEO to do and hence, needs strategies of their own.
By the way, this article will serve the best for people with basic to intermediate knowledge of SEO. So, here we go!
The basic objective of SEO is to achieve the number one page ranking on Google. But during the process, what we tend to miss is the fact that most of the tactics and keywords are already overused and would only add a little to no value to your site. In some cases, they could even work against you and pull you down from the page ranking. So, that’s where we’d like to start this list of strategies from.
GET RID OF BAD TACTICS FIRST
This topic alone deserves a separate blog as there are so many of them, but we found the need to add the most important ones here as a reminder and that too, at the top. Moreover, when you get rid of almost all of those bad (cheeky?) tactics in your website, that by itself turns out to be a great strategy for you. Agree?
Hidden links – especially, look out for the ‘designed and developed by’ link in the footer. It’s a favour your developer takes without asking. So, don’t be too generous and mark it with “no follow” straightaway.
Plagiarism – always do this check to ensure you don’t have any duplicate content in your site with or without your knowledge. This is a recipe for disaster. There are plagiarism checker tools like this one here – smallseotools, which can be used to avoid this mistake.
Link exchange – never buy backlinks from outside. Yes, people still do this may be, without knowing the consequences and fizzle out ultimately.
These are some of the most important points to remember but if you’d like to know more of such bad black hat techniques to avoid, we’d recommend an extensive search on google on this topic furthermore ensure they are all taken care of in your website.
KEEP OPTIMIZING YOUR WEBSITE AND CONTENT
This is one of my favourite SEO strategies and will exist as long as SE’s do I believe. This is also an important factor when it comes to content marketing. If your website is content-rich and has years of blog posts, then ensure you conduct an audit on those contents at least once every year.
When you re-visit a year-old blog, it might sometimes appear wrong to the present day scenario or even stupid as the content is no longer valid (at least that’s what happens with my personal diary). So, in such cases, don’t just let the blog in the archive. Better modify it, re-phrase it or even remove it as it rightly demands.
Optimization doesn’t stop there. Of course, there is keyword optimization in your contents and ensure they are precisely used.
ADOPT ACCELERATED MOBILE PAGES (AMP)
AMP enables you to create ultra-fast mobile pages. Everyone uses smartphones these days more than a PC, laptop or tablet and so it is super important to get your website ready for that generation of internet users. It’s not only that, but AMP also brings you better performance and engagement. So, it is indeed a no brainer to embrace it.
Also, by adopting to AMP, you let Google know that you have optimized your website for mobile users and they can feel the same or in fact, a much better fluid browsing experience in their handheld devices.
If you’d like to know more about AMP, head straight to the below link to read more.
The Accelerated Mobile Pages project
BUILD BACKLINKS THAT ARE RELEVANT, APPROPRIATE AND RELATIVE
Link building is undoubtedly a crucial tactic when it comes to SEO. Everyone does it but how many of them are doing it the right way? It is immensely important that you get backlinks from the websites, influencers that are relevant to your website, brand or business sector.
Backlinks that you get through your efforts via top quality content or industry’s top influencers are huge and exceptionally effective. But at the same time, when you get it wrong and have irrelevant backlinks it will equally have a bad effect on your SEO powers.
Hence, it is always a best practice to check out the backlinks you have on a monthly basis using tools like moz’s link explorer or smallseotools and ensure you get rid of the unwanted ones using Google webmaster disavow procedure.
EMBRACE LONG TAIL KEYWORDS
Long-tail keywords are obviously longer with 3 or more keyword phrases and also the more specific ones that your audience are likely to use. When an internet user looks for specific data, they are highly likely to use longer keyword phrases so that the chances of finding the exact information is high.
Hence, it is important for you to identify the long-tail keywords that your visitor is most likely to use and implant them in your website, for example in the title tag to have more weight.
Long-tail keywords also contribute towards high conversion rate, low bounce rate and also helps you outrank your competition according to this Neil Patel’s blog.
We hope you found this article useful in framing out your SEO strategies. If you’d like more guidance and support in running your SEO campaign, get in touch with our support team now via our contact us page and we’ll be happy to help you win that SEO battle at affordable rates.